Brand Introduction
CI&BI
1. corporate logo(CI)
2. brand logo(BI)
Brand Color of Lotte Homeshopping
LOTTE Red
PANTONE 485 C
LOTTE Grey
PANTONE 425 C
Brand Slogan
With the brand slogan 'So Smart. So You.'
we aim to provide customers with a positive,
attractive home shopping experience.
Brand Image
-
Honest
We provide our customers with needed, accurate information.
-
Knowledgeable
We offer product advice to
customers in a variety of formats. -
Friendly
We have a friendly
attitude toward everyone. -
Sophisticate
We bring customers stylish,
likeable products.
