CRM : Customer Relationship Management

Job description

CRM is the administration method and micro marketing thinking method performing marketing activities based on the understanding of products, service areas and customers.

CRM is divided into three levels, acquisition of new customer, retention of customer, improvement of loyalty to the customer, and it performs customer management through various marketing programs. The important quality in the CRM works is to predict the outcome through figures and to have ability to draw this outcome strategically. Moreover, to have a mind to think in customer’s shoes and marketing thinking method are essential.

Required ability

Planning ability, creativity, service mind

Required knowledge

Marketing methodology, customer behavioral theory, technique of statistical analysis

Position

CRM Team

Organization of program, Goal Managing Program : Organization of program, establishment and management of sales goal

Job description

The department of goal management distributes a goal of business plan of the company to each team and evaluates the outcome of it. Since the goal should conform to group’s vision, and it should be set in an attainable level, they set their goal carefully while considering factors in the various points of view. The results of MD is denoted by the numerical value and computed with total by the department of goal management. For this reason it is important to analyze the counted date and distribute the proper level of goal on time. The department of organization of program is in charge of organization of TV broadcast. Selection of a products and the appropriate time for broadcast is decided through the meeting between MD and business strategy team. Because these matters are directly related to sales, they need to be sensitive to a trend and social issue and to have enough consultation with MD. The department of organization of program is also deeply related to sales along with goal, and so it is required for them to handle the work accurately.

As a team member of business strategy team, capability to perform works successfully, diligence and sincerity are needed. Moreover, since the work should be handled and analyzed on a set time, having diligence and sincerity is essential. Second, communication skill is also needed. Since business strategy team is connected to many departments, often times, there could be a difference of opinion. So, communication skill and sociability are essential for handling this situation wisely.

Required ability

Planning ability, analytical skills, leadership/driving force, communication, collecting and managing information

Required knowledge

General understanding about distribution industry and homeshopping business

Position

Business strategy

SO sales and planning : Establishing media strategy and securing channels

Job description

It is the first priority to have a location for a store in the area having good environment and a large floating population in order to promote good products to many customers in offline stores and raise sales. Likewise, TV home shopping also have many sales difference according to the condition of whether the environment and location that the channel can be broadcasted is good or not. “SO sales and planning department” is a team working for the channel that they analyzes best channel number in the various broadcast media (cable, satellite, IP TVE) and makes LOTTE Homeshopping to be aired in the best channel by making strategic approach to each broadcast media and conducting consultation. Also, they suggest opinions of broadcasting policy presently set in media industry and promote major policy in the company.

Required ability

Sociability, sound judgment ability

Required knowledge

Understanding about the media industry and interest in the broadcast media

Position

Media Strategy

Planning of Internet Shopping Mall : Planning LOTTEiMall.com, analyzing sales, establishing marketing

Job description

The department of internet shopping planning performs the marketing work and the work which adds the specialty of internet marketing. Basically, they handle everything about products’ strategies that internet MDs planned and perform a work to create big achievement for products in each category. They work for sales of products, research of whole market, sales strategy and advertisement strategy and maximize sales capacity, carry on an analysis of sales of products and customers and have a goal maximizing consistent sales. Moreover, as a department responsible for whole works of planning and administrating LOTTEiMall, they try to combine our company’s products and markets and customer’s needs and take a direct role to increase sales in category. They establish sales promotion and event planning and plan improvement of various pages and maintenance of customers. They support a better condition for search of a product by establishing an alliance with search engine because of the characteristic of internet shopping mall and promote partnership with card company and other service company for various promotions. The department organizes, plans and manages iMall for products of TV home shopping and continues to communicate with customer through internet media.

Required ability

Planning ability analytical skills, leadership, driving force, communication, collecting and managing information

Required knowledge

Knowledge related to economy, management, marketing and etc.

Position

EC operation, EC alliance sales

New Media Business : Promotion of T-commerce, M-commerce business

Job description

New Media Business is a strategic business which is responsible for the future of homeshopping and a place where people who read the stream of times and are concerned about finding food for the future in the rapidly changing market environment gathered together. It takes a work of strategic plan, development, marketing operation and etc. for finding a new revenue model through various imaginations of convergence and for the success of the business.

There are two businesses which currently and mainly go on: Mobile-Commerce field that is rapidly growing with the introduction of smart phone lately and Television- Commerce field, a market in TV that is considered as a dynamic force for the growth of home shopping in the future. Our staffs of Mobile –Commerce team are multiplayer having various abilities. It is essential virtue to have a wide knowledge about management, challenging attitude to the new things, and wide understanding of new technology.

Required ability

Challenging sprit, technical skills, planning ability, driving force

Required knowledge

Understanding about new technology, marketing management and etc.

Position

Mobile Commerce

Distribution : Management of distribution system and delivery

Job description

There is always distribution in a place where a product is sold and purchased. Particularly, home shopping is representative of online media, and home shopping distribution takes an important role of a link between a seller and customer. Likewise, distribution is indispensible part in home shopping.

A person in charge of distribution manages all process from the time of supply of product to the time of completion of delivery. He tries to deliver a product to the customer safely and quickly by using the feature and difference of a form of releasing a product and delivery route and contribute to improve delivery quality and to provide a differentiated service with distribution indexes and performance of CS work. It is a role of a person in charge of distribution that manages distribution process without a hitch, develops new service with innovative and creative idea, identifies existing service problems and improves these problems.

Required ability

Planning ability, driving force, analytical ability

Required knowledge

Understanding about home shopping and distribution

Position

Distribution

SCM : Management of purchase and partner company

Job description

The product that customers suggest to LOTTE Homeshopping is not only fashion, household and food items, but it is being extensively and variously expanded. For these products, MD handling development of products works for the management as to whether the products are purchased and supplied in reasonable price through marketing research. Furthermore, since all the products should be quickly delivered to customer who are using LOTTE Homeshopping, from sending a product by partner company to delivering it to customer, all the procedures are consolidated and managed efficiently. So, they maintain close relationship with partner company, do purchase order and quality assurance thoroughly and make it possible to effectively manage supply chain through holding the training in our company for the partner company.

Required ability

Negotiating power, honesty / ethics, communication, leadership/ driving force, formation of relationship, decision making

Required knowledge

Understanding about SCM

Position

Support for partner company

Quality Assurance : Planning of quality test of products & Operation

Job description

Quality Assurance of homeshopping, by definition, means a work to assure the quality of products which is selling to customer. For this reason, the work essentially requires qualifications to have professionalism about products and as a product quality manager in order to provide products good enough to customer.

Quality is not just to decide whether a product is defective. The work goes on from planning level of products before sales, verification of hamfulness of products, examination of legal regulations including intellectual property, safety inspection, a check for ability of production and quality assurance of manufacturers and partner companies selling products to inducing quality improvement. Also, for continuously maintaining quality of products on sales, management of drawing a cause and improvement through analyzing data of rate of defective products and return, standardization of inspection and testing power is needed.

Required ability

Planning ability, analytical ability

Required knowledge

Quality control, manufacture / process management, product analysis

Position

Quality Research Center

Show Host : Product introduction and Hosting

Job description

A show Host of LOTTE Homeshopping, who introduces products, is representing company.

A show host needs to have an insight which is helpful to find a characteristic, strong point, and benefit of products as well as discerning skills which can read customer’s desire, characteristic and taste that persuades customer to purchase the product. Furthermore, bundant experiences, a common sense, and a tight preparation for the show are another qualification that a show host must have. Since the abundant and variety of experiences become a ornerstone of program that a show host airs, it is always good to practice to observe every object carefully. Not only is the practical experience in a real life important, but also tight reparation for the broadcast by reading books or surfing an internet is essential to a show host.

Required ability

observational skill, insight, verbal and tactful skill

Required knowledge

understanding of products

Position

Broadcast support

Broadcasting Technology : TD (Technical Director), CG(Computer Graphic), Editing, Camera, Light, Video, Audio, System, Transmission

Job description

Broadcasting technology is the position producing broadcast and transmitting it. Broadcasting technology is divided into several parts, technology, audio, video, transmission, editing, lighting system, and each part’s staff produces TV show and transmits in a master control room or a subsidiary control room.

A technology engineer, a person in charge of technology in a subsidiary control room, manages parts of image, audio, and graphic and makes the best show as encouraging other department’s staffs. An audio engineer is in charge of audio covering each audio’s mixing & controlling, and a video director makes the best video by controlling a camera image transmitted from a studio. Transmission is a position which is responsible for transmitting the video and the audio to viewers in a subsidiary control room, and a lighting director is responsible for controlling a brightness of lights in the studio which makes looking better of contrast and contour of a set. An editor is a person who reprocesses a filmed video and audio, and a system director is in charge of technology planning, broadcasting design, maintenance and management.

Required ability

responsibility, leadership

Required knowledge

understanding of engineering, broadcasting technology

Position

Broadcasting management, Broadcasting video

Management Planning : Management planning establishment, Management Information inspection, Profit & loss management, Budget management, New investment planning establishment

Job description

Management Planning department is divided into Management Planning and Management Analysis.

First, Management Planning works for management environment inspection/analysis, short-term business plan establishment, and distributing annual budget/expense account for promoting a business strategy. Second, Management Analysis, in order to perform each department’s strategy, reviews business strategy process through analysis & evaluation of business result information. By such work, establishing short term or mid to long-term management planning and by analyzing a business result, supervising overall management condition are the most important and a basic duty of planning job. Also, as an assistant of management’s decision-making, it is required to report all the information relating to the management rapidly and exactly, and to support the management to make an appropriate decision.

Required ability

Analyzing ability & future prediction ability, communication skill

Required knowledge

economics, knowledge of business administration (accounting)

Position

Management Planning

Marketing : Marketing team’s marketing strategy collection and promotion planning

Job description

Marketing department conducts a study about rapidly changing market environment and customer’s trend and plays a role of developing products, handling and arranging sales activities. They also manage brand, “LOTTE Homeshopping” and strives for planning and creating high profits through holding various marketing events. For these matters, they try to increase customer’s interest with advertisement of our company and selling products, sales services, promotion and making alliance with card companies. Moreover, the department maximizes sales efficiency with limited sales promotion expense by analyzing past product sales and predicting the future. Furthermore, it plans a type of free gift and broadcasting title. For these reasons, it is necessary to have the ability to combine numerical parts with creative thinking and communication skill to reconcile opinions with MD, customer center and partner companies.

Required ability

Creative thinking, leadership/ driving force, analytic thinking, communication, collecting and managing information

Required knowledge

General understanding about marketing of distribution industry

Position

Marketing

Finance  : Finance supply & management, Closing, Audit, Tax report & Payment, Credit card related

Job description

Finance department is divided into Tax and Finance.

The most important duty of Accounting is ‘closing’ which can show company’s profit & loss and assets to inside or outside of stakeholders. Accounting is a company’s final controller executing internal- control by managing company’s expenses and bonds. The final goal of closing entry is to present swift & exact sales and assets of the company to stakeholders through an internal control. Tax division, after closing entry, begins its work for tax adjustment and tax report according to the tax law. It reports or pays tax to the national government or municipal government by following related tax rules which are learned through withholding tax, value-added tax and corporate tax. Finance division plans a financial schedule according to the income which is earned from the company’s business, investment, and financial activity and expense, and manages the finance. Not only a flexible financial management skill, but also ability to read a trend in stock markets, interest, and exchange rate is required.

Required ability

Sociability, sound judgment ability

Position

Media Strategy

Human Resource : HR administration, Organizational culture, Employee relations

Job description

HR division’s main client is executives & employees. Their role is supporting financially and systematically that it requires both for hiring or retirement of executives & employees and for their business performance. By analyzing each department’s job of Home Shopping, HR arranges a right person at a right position, and provides various supports for their work. With HR’s own decision made based on an individual ability or talent, it prepares a plan which can maximize work ability in a normal and appropriate condition. Furthermore, HR settles down organizational culture by building up various benefits and culture, and consequently it will increase executives and employees’ satisfaction. Therefore, HR officials continually try to understand the organization & members of the organization, and based on the understanding, they perform their job.

Required ability

customer-oriented, innovative mind, driving force, ability to make a quick respond, responsibility, interpersonal skill

Required knowledge

understanding of organization and its duty, HR related law

Position

HR development

Training : Training system planning & Administration

Job description

Training department clarifies necessity and a purpose of training, and analyzes training contents and trainees subject to the training. They set a program direction by analyzing existing training program and data, as well as training priority and obstacles. Furthermore, this department sets a basic direction for training program in terms of designing (training purpose, sample, content, and time administration) and prepares instructor’s training strategy, tools, and evaluation system. According to the design strategy, it develops manual for trainees & instructors, training channels, and evaluation tools. After completing program development, it supplements the program through training for instructors & pilot program.

Before the beginning of the training program, trainee selection and training administration (reporting employment insurance, purchasing necessary supplies and textbooks, checking instructors’ schedule) should be ready. Also, this division, as operating training program, optimizes training environment by managing trainees & instructors and training facility, and monitoring lectures. Lastly, they conduct program evaluation- program satisfaction, comprehension, application. Program is developed and specialized based on common group issues or company’s issues, and it carefully selected for different job positions.

Required ability

customer-oriented, innovative mind, driving force, specialized in related filed, planning ability, teamwork

Position

HR development

General Affairs : Goods purchase, Asset management

Job description

General Affairs is a division which directs overall work of company from a contract management to legal work and supports other division’s work in a direct or indirect way. The duty is to purchase goods with a reasonable price and supply them by market research for the business performance. Working at this division will gives a benefit to learn company’s overall management work since this division covers broad field such as parking & lease management, real estate related work and legal works.

Required ability

analytical thinking, maintaining strong relationship, communication skill, legal knowledge, problem solving skill, sophisticated /keen performance information - gathering ability,

Required knowledge

Economics, management and marketing knowledge

Position

General Affairs

judicial affairs : Monitoring and prevention of legal disputes, management of legal risks

Job description

This division is in charge of reviewing a contract for preventing a legal dispute and managing legalrisk for promoting legal safety, which consequently prevents business loss. General Affairs prevent loss of opportunity by managing all civil, commercial & criminal cases as well as litigations and takes a charge of the process in mediation cases. (the Fair Trade Commission, Korea Consumer Protection Board)

If outside legal consultation for an important legal decision is necessary, then it seeks for the legal consultation and moves forward to the selection and management of the advisory body. This division conducts training for executives and employees and makes a stable business environment by sharing legal knowledge.

Required ability

analytical thinking, maintaining strong relationship, communication skill, legal knowledge, problem solving skill, sophisticated /keen performance information - gathering ability,

Required knowledge

Economics, management, law -related knowledge

Position

law observance

IT : System development and Maintenance

Job description

LOTTE Homeshopping IT tries to improve stability of system and speed of the work through a system design and program development & management, as well as function of program through DB design and system configuration. Also, it plans and configures the best DB in order to draw a variety of data analysis. Main duties are the followings : a development of program, an improvement of work process, a system management and maintenance, an analysis & design, DB design, an improvement & management, a system planning, a monitoring & erforming project, and a report development & a record management system.

Required ability

 development methodology

Required knowledge

CISA, PMP, etc.

Position

Overseas business planning, Overseas business management

Overseas Business : Overseas business planning & Promoting

Job description

This division researches Homeshopping broadcast market and distribution market, and based on the research, it decides possibility of success of business for the future overseas business and analyzes profit & loss. They find prospective business partners and move forward for new overseas market by proposing Homeshopping business in the local market.

To open up new overseas Homeshopping market, it is essential to understand a broadcast communication related law and distribution law in the local market and have ability to make a decision on whether it is possible to localize the Homeshopping market. Moreover, to lead a successful negotiation in business and to make strong relationship with foreign partners, it is necessary to have a foreign language skill, a communication skill, and ability to persuade the other partner. Therefore, since its essential role is to pioneer a new market, rapid and sharp movement as well as challenging sprit are strong qualification. In conclusion, the overseas business division’s goal is to make LOTTE Homeshopping the jump to global Homeshopping.

Required ability

planning ability, driving force, communication skill

Required knowledge

foreign language skill

Position

Overseas business planning, Overseas business management