Brand Introduction
CI&BI
1. corporate logo(CI)
2. brand logo(BI)
Brand Color of Lotte Homeshopping
LOTTE Red
PANTONE 485 C
LOTTE Grey
PANTONE 425 C
Vision 2025
-
SIMPLE & SPEED
Quick execution, challenge,
practice spurred by
simplification and streamlining -
EFFICIENT
Eliminating inefficiencies,
controlling risks through
upstream focus on
essentials -
EMPOWERMENT
Strengthening
fundamentals,
empowering autonomy
and accountability -
DIVERSITY
Communication,
consensus-building, and
mutual respect based on
diversity