Brand Introduction
CI&BI
1. corporate logo(CI)
2. brand logo(BI)
Brand Color of Lotte Homeshopping
Vision 2025
-
SIMPLE & SPEED
Quick execution, challenge,
practice spurred by
simplification and streamlining -
EFFICIENT
Eliminating inefficiencies,
controlling risks through
upstream focus on
essentials -
EMPOWERMENT
Strengthening
fundamentals,
empowering autonomy
and accountability -
DIVERSITY
Communication,
consensus-building, and
mutual respect based on
diversity
일하는 방식
Wow (Way of Working)Lotte Homeshopping’s Way of Working, ‘WoW’, represents the mindset and principles that guide how employees approach their work, make decisions, and take action.
용기있는 도전
Celebrate new attempts rather than pointing fingers at failures.
존중하는 소통
Focus on roles and responsibilities, not seniority or titles.
경계없는 협업
Although we all have different duties, we have 1 common goal : to continue to grow as a company!
효율적 회의
Prepare in advance, reach a conclusion and get clear results.
스마트 보고
Start with the key points, provide clear feedback, and act swiftly.
합리적 의사결정
Approach irreversible decisions cautiously; tackle uncertain outcomes boldly.
근본적 문제해결
Focus on reasons and causes, not individuals, to find effective solutions.
Celebrate new attempts rather than pointing fingers at failures.
Focus on roles and responsibilities, not seniority or titles.
Although we all have different duties, we have 1 common goal : to continue to grow as a company!
Prepare in advance, reach a conclusion and get clear results.
Start with the key points, provide clear feedback, and act swiftly.
Approach irreversible decisions cautiously; tackle uncertain outcomes boldly.
Focus on reasons and causes, not individuals, to find effective solutions.
