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Brand Introduction

CI&BI

1. corporate logo(CI)

기본형
LOTTE Homeshopping
영문형
롯데홈쇼핑
기본형_세로조합
LOTTE Homeshopping
영문형_세로조합
롯데홈쇼핑

2. brand logo(BI)

기본형
롯데홈쇼핑
영문형
LOTTE Homeshopping

Brand Color of Lotte Homeshopping

LOTTE Red PANTONE 485 C
LOTTE Grey PANTONE 425 C

Vision 2025

FIRST and TRUE MEDIA COMMERCE COMPANY
Seed FOR THE FUTURE Seed FOR THE FUTURE
  • SIMPLE & SPEED

    Quick execution, challenge,
    practice spurred by
    simplification and streamlining

  • EFFICIENT

    Eliminating inefficiencies,
    controlling risks through
    upstream focus on
    essentials

  • EMPOWERMENT

    Strengthening
    fundamentals,
    empowering autonomy
    and accountability

  • DIVERSITY

    Communication,
    consensus-building, and
    mutual respect based on
    diversity

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